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What Is Modern Alpha™?


At WisdomTree, we believe investors shouldn’t have to choose between cost efficiency and performance potential. Modern Alpha™ combines the outperformance potential of active management with the benefits of passive management—to offer investors cost-effective funds that are built to perform.


The traditional active management, or “legacy alpha” can often carry higher cost, less transparency in your portfolio and the risk of human judgment. But it can also mean an outperformance potential. The traditional passive investing, or “legacy beta” usually offers lower cost, and more transparency and objectivity. But it doesn’t give investors the opportunity to potentially outperform the market. Modern Alpha™ combines the positives of each of the legacy investment approaches to enhance the investment experience.



*Ordinary brokerage commissions apply. Low cost represents lower management expense ratio compared to higher priced investment options and ETFs.


In Their Own Words


Jonathan Steinberg 

CEO of WisdomTree

Professor Jeremy Siegel and Jeremy Schwartz

Senior Advisor and Director of Research
WisdomTree Asset Management


Professor Jeremy Siegel 

Senior Advisor
WisdomTree Asset Management

Michael Steinhardt

Chairman of WisdomTree


The Benefits of Modern Alpha™


In an environment where investors demand more value for their money, where regulations increasingly concern investors best interests, and where fee pressure is growing, ETFs offer a number of advantages including lower fees, zero investment minimums, greater transparency, and more. Of course, all ETFs are not created equal.


WisdomTree’s Modern Alpha™ ETFs offer additional advantages, including the potential for:

  • Enhanced portfolio returns
  • Increased dividend income
  • Reduced portfolio volatility and risk
  • More efficient exposure to risk premium


Our Modern Alpha™ Family


Our Modern Alpha™ family of ETFs provides the potential to outperform in many ways.


Stock prices can—and do—deviate from their underlying value for many reasons. WisdomTree believes fundamamentals such as dividends and profitability offer more objective measures of a company's worth than just looking at the stock price.. The majority of ETFs are market cap weighted—meaning they give more weight to companies selling at higher prices than those offering stronger fundamentals. WisdomTree uses proprietary weighting methodologies designed to help magnify the effect of fundamentals—such as dividends—on risk and return characteristics.

Learn More about Equities

Many of WisdomTree's TSX-listed ETFs come in unhedged, hedged and Variably-Hedged™ forms.  This enables investors to access the growth potential of numerous markets around the world while having choices available when it comes to currencies.

Learn More about Currency Hedged Equity

WisdomTree offers investors exposures to Canadian aggregate bonds that do not settle for the yield on offer from the capitalization-weighted universe. We use our proprietary methodology to gather more yield without straying from investment grade bonds.

Learn More about Fixed Income

WisdomTree's asset allocation models provide investors with a diversified portfolio of equities and bonds. By gaining exposure via a small handful of WisdomTree ETFs, investors can use our ETF suite as a one-stop for total portfolio solutions.

Learn More about Asset Allocation


Canadian Equity


DGRC WisdomTree Canada Quality Dividend Growth Index ETF


U.S. Equity


DGR WisdomTree U.S. Quality Dividend Growth Index ETF
HID WisdomTree U.S. High Dividend Index ETF
DQD WisdomTree U.S. Quality Dividend Growth Variably Hedged Index ETF®
UMI WisdomTree U.S. MidCap Dividend Index ETF


International Equity


EHE WisdomTree Europe Hedged Equity Index ETF
JAPN WisdomTree Japan Equity Index ETF
IQD WisdomTree International Quality Dividend Growth Index ETF
DQI WisdomTree International Quality Dividend Growth Variably Hedged Index ETF®


Emerging/Frontier Markets


EMV.B WisdomTree Emerging Markets Dividend Index ETF
CHNA.B WisdomTree ICBCCS S&P China 500 Index ETF


Strategic Core


CAGG WisdomTree Yield Enhanced Canada Aggregate Bond Index ETF
CAGS WisdomTree Yield Enhanced Canada Short-Term Aggregate Bond Index ETF


The Rules of Modern Alpha™


At WisdomTree, we believe in following rules—just not those set by others. We make our own rules and develop both our own Indexes and our own ETFs. But we do not innovate simply for innovation’s sake. For example, when considering whether to develop a new investment, we always ask three questions:



Is it a truly distinct investment? Because we don’t believe in developing “me too” investments.


Does the strategy add value? Because we want to offer unique access, a distinct way to reduce risk or a better way to achieve a goal.


Are we adding value through structure? Because we want people to be able to access sophisticated strategies with all the advantages of ETFs.

If the answer to at least two of these criteria is not yes, we will not pursue the investment idea.