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At WisdomTree, we do things differently

Our ETFs are built with proprietary methodologies, smart structures and/or uncommon access to provide investors with the potential for income, performance, diversification and more. We sponsor distinct ETFs that span asset classes and countries around the world. 



WisdomTree’s Modern Alpha™ strategies combine the outperformance potential of active management with all of the advantages of passive management to create ETFs designed to perform.


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What Is Modern Alpha™?

Modern Alpha™ is our innovative approach to factor-based investing. Rather than using a beta or smart beta strategy like many of our competitors, we approach investing through factors such as earnings or dividends that seek to provide excess returns for alpha.


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by Jeremy Siegel, Sr. Investment Strategy Advisor

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Don't Snooze on Hormuz

by Jeff Weniger, CFA®, Director, Asset Allocation